If you work solo, you have a lot more control over the types of clients you work for and the types of projects you want to work on. Of course, this depends on the availability of work. If it's not readily available you may need to accept what the market bears.
If you already have knowledge of one or more industries, this would be a good place to scout out opportunities. Let's say you used to work for a food cart. You were a cashier and then a cook and got to know a lot about your customers. Based on this you did some marketing as well and introduced new choices for the menu.
You could take this idea and produce instructional content for this industry. You'd need to market it to the food cart owners as well as individuals wanting to enter into this opportunity. Social media would be a great asset in this case.
Is the idea of striking out on your own to set up shop as an instructional designer something you've ever imagined? What do you think are additional considerations?
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